{"id":8726,"date":"2021-03-17T10:30:21","date_gmt":"2021-03-17T09:30:21","guid":{"rendered":"http:\/\/digitalpr.store\/it\/brand-identity-copy\/"},"modified":"2021-03-18T19:20:15","modified_gmt":"2021-03-18T18:20:15","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/digitalpr.store\/it\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8726\" class=\"elementor elementor-8726\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3887a3e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3887a3e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c4c128\" data-id=\"2c4c128\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c67bff3 elementor-absolute elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"c67bff3\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"750\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Content-marketing-intestazione.jpg\" class=\"attachment-full size-full\" alt=\"Content is the king\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Content-marketing-intestazione.jpg 1056w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Content-marketing-intestazione-300x213.jpg 300w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Content-marketing-intestazione-1024x727.jpg 1024w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Content-marketing-intestazione-768x545.jpg 768w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Content-marketing-intestazione-480x341.jpg 480w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" title=\"Content is the king\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e49da8c elementor-widget elementor-widget-spacer\" data-id=\"e49da8c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bccbee8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bccbee8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eeaf33f\" data-id=\"eeaf33f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-f0f3c44 elementor-widget elementor-widget-text-editor\" data-id=\"f0f3c44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Content is the King<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6bb2b3 elementor-widget elementor-widget-heading\" data-id=\"e6bb2b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Content Marketing<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_color elementor-element elementor-element-8b92ca9 elementor-widget elementor-widget-text-editor\" data-id=\"8b92ca9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Quando ci si riferisce al content marketing si allude all&#8217;insieme delle modalit\u00e0 con cui si creano contenuti testuali e grafici per promuovere un brand (o prodotto\/servizio), con la finalit\u00e0 di informare l&#8217;utente e creare un <a href=\"https:\/\/digitalpr.store\/it\/community-engagement\/\">engagement<\/a> per guidarlo fino all&#8217;acquisto.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"gt3-core-button--alignment_inline elementor-element elementor-element-11d115b elementor-widget elementor-widget-gt3-core-button\" data-id=\"11d115b\" data-element_type=\"widget\" data-widget_type=\"gt3-core-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_module_button_elementor size_custom alignment_inline button_icon_none hover_none rounded\">\r\n\t\t<a class=\"button_size_elementor_custom alignment_inline border_icon_none hover_none btn_icon_position_left\" href=\"\/app\/\">\r\n\t\t\t\t<span class=\"gt3_module_button__container\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"gt3_module_button__cover front\"><span class=\"elementor_gt3_btn_text\">Pubblica il tuo primo contenuto<\/span><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\r\n<script type=\"application\/json\" id=\"settings--11d115b\">[]<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cba252 elementor-widget elementor-widget-spacer\" data-id=\"0cba252\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e66355 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"3e66355\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-588453c gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"588453c\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_orange.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd59b49 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"dd59b49\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4f5ad gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"8a4f5ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_blue.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6876c gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"8e6876c\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa133bf elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"aa133bf\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-555ae8f\" data-id=\"555ae8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee743b elementor-absolute elementor-widget elementor-widget-image\" data-id=\"2ee743b\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"355\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_02.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_02.png 65w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_02-55x300.png 55w\" sizes=\"(max-width: 65px) 100vw, 65px\" title=\"element_02\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea07f38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea07f38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7de0ca6\" data-id=\"7de0ca6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element elementor-element-33707e2 elementor-widget elementor-widget-text-editor\" data-id=\"33707e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Strategia e definizione degli obiettivi<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b4482 elementor-widget elementor-widget-heading\" data-id=\"71b4482\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come fare Content Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465280f elementor-absolute elementor-widget elementor-widget-image\" data-id=\"465280f\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"244\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/points_bg.png\" class=\"attachment-full size-full\" alt=\"\" title=\"points_bg\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d863d3 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"9d863d3\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de6eef8 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"de6eef8\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_blue.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08c6c0c elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"08c6c0c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3559f6b\" data-id=\"3559f6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90df5dc elementor-absolute elementor-widget elementor-widget-image\" data-id=\"90df5dc\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"164\" height=\"316\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_03.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_03.png 164w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_03-156x300.png 156w\" sizes=\"(max-width: 164px) 100vw, 164px\" title=\"element_03\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2612415 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2612415\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-070e3dc\" data-id=\"070e3dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6303dbd elementor-widget elementor-widget-spacer\" data-id=\"6303dbd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-069a3a4 elementor-widget elementor-widget-text-editor\" data-id=\"069a3a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La <b>definizione degli obiettivi<\/b> \u00e8 alla base di una corretta pianificazione di qualsiasi strategia di content marketing. Per arrivare ai risultati auspicati \u00e8 necessario averli ben chiari sin dall\u2019inizio: un conto \u00e8 voler accrescere la <b>brand awareness<\/b>, un conto \u00e8 desiderare un aumento delle vendite, e cos\u00ec via. Dopo che gli obiettivi sono stati identificati, poi, \u00e8 necessario badare agli indicatori chiave di prestazione, i cosiddetti KPI.\u00a0<\/p><p>Ipotizzando che l\u2019intento sia quello di generare un maggior numero di lead, per esempio, pu\u00f2 essere utile tenere sotto controllo i nuovi contatti che ogni mese si registrano alla newsletter o quelli che richiedono maggiori informazioni.\u00a0<\/p><p>La definizione dei KPI, e degli stessi obiettivi, dovrebbe basarsi sul <b>metodo SMART<\/b>, acronimo che sta per Specific, Measurable, Agreed-Upon, Realistic, Time-based: vuol dire che gli obiettivi devono essere specifici, devono poter essere misurati, devono essere pertinenti, devono essere realistici e devono basarsi sul tempo. \u00c8 evidente che quando gli obiettivi non possono essere misurati diventa complicato verificare se la strategia messa in atto va bene o meno e se <b>si stanno compiendo dei progressi<\/b>.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de5c67 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"6de5c67\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_orange.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-336e544\" data-id=\"336e544\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f84aa9 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"4f84aa9\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9df3623 elementor-widget elementor-widget-image\" data-id=\"9df3623\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1033\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/content-marketing.jpg\" class=\"attachment-full size-full\" alt=\"Content marketing\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/content-marketing.jpg 1000w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/content-marketing-290x300.jpg 290w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/content-marketing-991x1024.jpg 991w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/content-marketing-768x793.jpg 768w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/content-marketing-480x496.jpg 480w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"Content marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc2c93 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"ecc2c93\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-588fcab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"588fcab\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea4ca7d\" data-id=\"ea4ca7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d1181e elementor-widget elementor-widget-heading\" data-id=\"4d1181e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La scelta del target<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-38a9e4b elementor-widget elementor-widget-text-editor\" data-id=\"38a9e4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\">Il conseguimento degli obiettivi attraverso il <b>content marketing<\/b> presuppone la creazione di contenuti specifici a seconda della tipologia di pubblico a cui si ha in mente di rivolgersi. A prescindere dal settore di riferimento, esistono varie tipologie di pubblico che possono essere raggiunge e influenzate da quello che si andr\u00e0 a pubblicare. Il metodo pi\u00f9 efficace per creare dei contenuti in linea con le necessit\u00e0 delle varie target audience \u00e8 rappresentato dalla definizione delle <b>customer personas<\/b>, grazie a cui \u00e8 possibile scomporre caratteristiche <a href=\"https:\/\/digitalpr.store\/it\/meeo\/\">come<\/a> la posizione geografica, gli interessi, le specifiche esigenze e ovviamente i dati demografici. Per avere informazioni pi\u00f9 precise sulle customer personas \u00e8 consigliabile coinvolgere lo staff delle vendite, che giorno dopo giorno si trova a interagire con gli utenti e a rispondere alle loro domande: di conseguenza ha a disposizione tutte le informazioni utili in relazione ai bisogni dei <a href=\"https:\/\/digitalpr.store\/it\/nuovi-clienti-con-il-content-marketing\/\">clienti<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15419c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15419c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcd00ac\" data-id=\"bcd00ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element elementor-element-6080df9 elementor-widget elementor-widget-text-editor\" data-id=\"6080df9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>LAVORA sull&#8217;identit\u00e0 di marca<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7811f74 elementor-widget elementor-widget-heading\" data-id=\"7811f74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pronto per pubblicare il primo contenuto?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ffe8b elementor-absolute elementor-widget elementor-widget-image\" data-id=\"45ffe8b\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"244\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/points_bg.png\" class=\"attachment-full size-full\" alt=\"\" title=\"points_bg\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"gt3-core-button--alignment_center elementor-element elementor-element-ab5b4c4 elementor-widget elementor-widget-gt3-core-button\" data-id=\"ab5b4c4\" data-element_type=\"widget\" data-widget_type=\"gt3-core-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_module_button_elementor size_custom alignment_center button_icon_none hover_none rounded\">\r\n\t\t<a class=\"button_size_elementor_custom alignment_center border_icon_none hover_none btn_icon_position_left\" href=\"\/app\/\">\r\n\t\t\t\t<span class=\"gt3_module_button__container\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"gt3_module_button__cover front\"><span class=\"elementor_gt3_btn_text\">Inizia da qui<\/span><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\r\n<script type=\"application\/json\" id=\"settings--ab5b4c4\">[]<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69e791 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"b69e791\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d709f7 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"4d709f7\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_blue.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-713dba9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"713dba9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-be82ea3\" data-id=\"be82ea3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c341386 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c341386\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e8cb790\" data-id=\"e8cb790\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element elementor-element-955b36a elementor-widget elementor-widget-text-editor\" data-id=\"955b36a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>APPROFONDIAMO<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dcaa0d elementor-widget elementor-widget-accordion\" data-id=\"4dcaa0d\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8151\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-8151\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<polygon points=\"42,19 23,19 23,0 19,0 19,19 0,19 0,23 19,23 19,42 23,42 23,23 42,23 \"><\/polygon>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<rect y=\"19\" width=\"42\" height=\"4\"><\/rect>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Contenuti di qualit\u00e0, attraenti e di interesse per gli utenti<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8151\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8151\"><p>\u00c8 fondamentale produrre <strong>contenuti di qualit\u00e0<\/strong>, e cio\u00e8 in grado di dare ai lettori spunti di interesse ed essere utili. Ci sono, poi, diversi accorgimenti che si possono adottare per fare s\u00ec che i post risultino ancora pi\u00f9 attraenti. Per esempio, inserire delle call to action al termine di tutti i contenuti, senza dimenticare i <strong>video<\/strong>, in modo da invitare gli utenti a compiere una specifica azione in linea con gli obiettivi che ci si propone di raggiungere. Non bisogna dimenticare, poi, di mettere in evidenza i tasti per le condivisioni sui social network. A interessare i lettori sono soprattutto i <strong>titoli<\/strong>: spesso \u00e8 in base a quelli che le persone decidono se valga o meno la pena di leggere un post o di guardare un video. \u00c8 importante che i titoli siano s\u00ec interessanti, ma anche veritieri e pertinenti.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8152\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"tab\" aria-controls=\"elementor-tab-content-8152\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<polygon points=\"42,19 23,19 23,0 19,0 19,19 0,19 0,23 19,23 19,42 23,42 23,23 42,23 \"><\/polygon>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<rect y=\"19\" width=\"42\" height=\"4\"><\/rect>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Analizza cosa fanno i competitor<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8152\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8152\"><p>La <strong>concorrenza<\/strong> deve essere monitorata ed esaminata con la massima attenzione. Ci\u00f2 vuol dire, per esempio, badare ai contenuti che i competitor sviluppano, ma anche a come interagiscono sui social network e in generale alla loro community. In questo modo, tra l\u2019altro, \u00e8 possibile rendersi conto se c\u2019\u00e8 una tipologia di pubblico che ci si \u00e8 dimenticati di prendere in esame nella propria strategia. Dopo aver identificato <strong>il target che si ha intenzione di raggiungere<\/strong>, conviene focalizzarsi sugli utenti con i quali si \u00e8 gi\u00e0 connessi, anche per verificare quali sono pi\u00f9 ricettivi rispetto ai contenuti che vengono proposti loro. Nel caso in cui ci si accorga della mancanza di un segmento significativo del target considerato, per esempio <strong>con il supporto di Google Analytics<\/strong>, \u00e8 opportuno domandarsi il motivo.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8153\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"tab\" aria-controls=\"elementor-tab-content-8153\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<polygon points=\"42,19 23,19 23,0 19,0 19,19 0,19 0,23 19,23 19,42 23,42 23,23 42,23 \"><\/polygon>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<rect y=\"19\" width=\"42\" height=\"4\"><\/rect>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">L'importanza del piano dei contenuti<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8153\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8153\"><p>Per una creazione accurata del <strong>piano dei contenuti<\/strong>, si deve sempre pensare agli obiettivi a cui si tende. A seconda dei casi, ma anche dei trend online pi\u00f9 significativi del momento, si pu\u00f2 decidere se pubblicare dei post su blog, delle infografiche o dei video tutorial come contenuti informativi con l\u2019aiuto dei quali <strong>incrementare le vendite<\/strong>. Essere consapevoli di ci\u00f2 che interessa al pubblico \u00e8 fondamentale, ed \u00e8 per questo che occorre capire come risponde la target audience e quali sono le tipologie di contenuto che pi\u00f9 delle altre catturano la sua attenzione. Anche da questo punto di vista, non fa male gettare uno sguardo al modus operandi dei concorrenti, cos\u00ec da capire quali sono i contenuti che raggiungono i risultati migliori: i blog post pi\u00f9 brevi o i <strong>long form content<\/strong>? E ovviamente questo \u00e8 solo un esempio tra i tanti a disposizione.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8154\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"tab\" aria-controls=\"elementor-tab-content-8154\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<polygon points=\"42,19 23,19 23,0 19,0 19,19 0,19 0,23 19,23 19,42 23,42 23,23 42,23 \"><\/polygon>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<rect y=\"19\" width=\"42\" height=\"4\"><\/rect>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Il calendario editoriale<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8154\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8154\"><p>Il piano editoriale pu\u00f2 essere redatto come un <strong>calendario <\/strong>grazie a cui prendere nota degli eventi pi\u00f9 importanti: per esempio, le vacanze, le ricorrenze o anche solo delle conferenze. Sono tutte occasioni che si presentano nel corso dell\u2019anno e che vale la pena di sfruttare. In virt\u00f9 di un calendario di questo tipo, si ha l\u2019opportunit\u00e0 di <strong>definire le date di pubblicazione<\/strong>, e quindi la frequenza di pubblicazione, dei vari contenuti. Il content plan pu\u00f2 sempre essere modificato con il passare del tempo: se ci si accorge che i risultati migliori arrivano grazie ai post pubblicati in specifici giorni della settimana, sar\u00e0 opportuno incentrare il proprio piano strategico su quelli. Il supporto fornito da un calendario editoriale \u00e8 sempre prezioso, anche perch\u00e9 aiuta a capire quali sono i tratti in comune tra post differenti: una buona soluzione per ottimizzare i propri obiettivi e capire <strong>quali sono i topic che funzionano<\/strong>.editoriale<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8155\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"tab\" aria-controls=\"elementor-tab-content-8155\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<polygon points=\"42,19 23,19 23,0 19,0 19,19 0,19 0,23 19,23 19,42 23,42 23,23 42,23 \"><\/polygon>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<rect y=\"19\" width=\"42\" height=\"4\"><\/rect>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Come essere Seo Friendly<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8155\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8155\"><p>I contenuti devono essere <strong>Seo friendly<\/strong>, perch\u00e9 non pu\u00f2 esistere una strategia di content marketing che non tenga conto della Seo (e vale anche il viceversa, ovviamente). L\u2019ottimizzazione per i motori di ricerca, infatti, \u00e8 in grado di accrescere in misura rilevante tanto la visibilit\u00e0 quanto la portata dei contenuti che si redigono e si pubblicano. \u00c8 vero che i <strong>social media<\/strong> rendono pi\u00f9 semplice arrivare al proprio target di riferimento, ma con una strategia Seo si fa qualcosa di diverso: si lavora in modo che le pagine del sito siano visibili a coloro che sono alla ricerca di prodotti o di contenuti simili a quelli che si propongono.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25945ce elementor-widget elementor-widget-spacer\" data-id=\"25945ce\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c1deb gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"f0c1deb\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d1e5e gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"48d1e5e\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-86b789a elementor-invisible\" data-id=\"86b789a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c20bc8 elementor-widget elementor-widget-image\" data-id=\"9c20bc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1119\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/writing-content-marketing.jpg\" class=\"attachment-full size-full\" alt=\"Content marketing\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/writing-content-marketing.jpg 1000w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/writing-content-marketing-268x300.jpg 268w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/writing-content-marketing-915x1024.jpg 915w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/writing-content-marketing-768x859.jpg 768w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/writing-content-marketing-480x537.jpg 480w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"Content marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a8bc7d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a8bc7d7\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4f8aac3e\" data-id=\"4f8aac3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a0c52bd\" data-id=\"4a0c52bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element elementor-element-4ebe3b57 elementor-widget elementor-widget-text-editor\" data-id=\"4ebe3b57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>APPROFONDIMENTI SUL CONTENT MARKETING<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4294d3d9 elementor-widget elementor-widget-heading\" data-id=\"4294d3d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scopri di pi\u00f9 sul nostro blog<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-354fe797\" data-id=\"354fe797\" data-element_type=\"column\">\n\t\t\t<div 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https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/09\/Pilastri-del-giornalismo-768x512-400x266.jpg 400w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/09\/Pilastri-del-giornalismo-768x512-496x330.jpg 496w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/09\/Pilastri-del-giornalismo-768x512-384x256.jpg 384w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/09\/Pilastri-del-giornalismo-768x512-600x400.jpg 600w,https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/09\/Pilastri-del-giornalismo-768x512-420x280.jpg 420w\"src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/09\/Pilastri-del-giornalismo-768x512-540x360.jpg\" sizes=\"(min-width: 1200px) 540px, (min-width: 992px) 400px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" alt=\"Pilastri del giornalismo\" \/><\/a><\/div><div class=\"listing_meta_wrap\"><div class=\"listing_meta\"><span class=\"post_date\">2 Settembre 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https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/Brand-identity-e-AI-768x512-600x400.jpg 600w,https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/Brand-identity-e-AI-768x512-420x280.jpg 420w\"src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/Brand-identity-e-AI-768x512-540x360.jpg\" sizes=\"(min-width: 1200px) 540px, (min-width: 992px) 400px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" alt=\"Brand identity e AI\" \/><\/a><\/div><div class=\"listing_meta_wrap\"><div class=\"listing_meta\"><span class=\"post_date\">24 Aprile 2025<\/span><\/div><\/div><h2 class=\"blogpost_title\"><a href=\"https:\/\/digitalpr.store\/it\/impatto-dellintelligenza-artificiale-sulla-brand-identity\/\">Impatto dell\u2019intelligenza artificiale sulla brand identity<\/a><\/h2><div class=\"clear post_clear\"><\/div><div class=\"gt3_post_footer\"><div class=\"gt3_module_button_list\"><a 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identity&body=https:\/\/digitalpr.store\/it\/impatto-dellintelligenza-artificiale-sulla-brand-identity\/\"><span class=\"fa fa-envelope\"><\/span><\/a><\/li>\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<!-- \/\/post share block -->\r\n\t\t<\/div><div class=\"clear\"><\/div><\/div><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-736861d2 elementor-widget elementor-widget-spacer\" data-id=\"736861d2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Content is the King Content Marketing Quando ci si riferisce al content marketing si allude all&#8217;insieme delle modalit\u00e0 con cui si creano contenuti testuali e grafici per promuovere un brand (o prodotto\/servizio), con la finalit\u00e0 di informare l&#8217;utente e creare un engagement per guidarlo fino all&#8217;acquisto. Pubblica il tuo primo contenuto Strategia e definizione degli [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/pages\/8726"}],"collection":[{"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/comments?post=8726"}],"version-history":[{"count":17,"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/pages\/8726\/revisions"}],"predecessor-version":[{"id":8898,"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/pages\/8726\/revisions\/8898"}],"wp:attachment":[{"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/media?parent=8726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}