{"id":8597,"date":"2021-03-16T12:28:44","date_gmt":"2021-03-16T11:28:44","guid":{"rendered":"http:\/\/digitalpr.store\/it\/brand-identity-copy\/"},"modified":"2021-03-18T19:26:44","modified_gmt":"2021-03-18T18:26:44","slug":"presentare-prodotti-e-servizi","status":"publish","type":"page","link":"https:\/\/digitalpr.store\/it\/presentare-prodotti-e-servizi\/","title":{"rendered":"Presentare prodotti e servizi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8597\" class=\"elementor elementor-8597\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3887a3e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3887a3e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c4c128\" data-id=\"2c4c128\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c67bff3 elementor-absolute elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"c67bff3\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"750\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Digital-PR-Brand-Identity.jpg\" class=\"attachment-full size-full\" alt=\"Digital-PR Brand Identity\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Digital-PR-Brand-Identity.jpg 1056w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Digital-PR-Brand-Identity-300x213.jpg 300w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Digital-PR-Brand-Identity-1024x727.jpg 1024w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Digital-PR-Brand-Identity-768x545.jpg 768w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Digital-PR-Brand-Identity-480x341.jpg 480w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" title=\"Digital-PR Brand Identity\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e49da8c elementor-widget elementor-widget-spacer\" data-id=\"e49da8c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bccbee8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bccbee8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eeaf33f\" data-id=\"eeaf33f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-f0f3c44 elementor-widget elementor-widget-text-editor\" data-id=\"f0f3c44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Fai conoscere cosa fai<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6bb2b3 elementor-widget elementor-widget-heading\" data-id=\"e6bb2b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Presentare prodotti e servizi<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_color elementor-element elementor-element-8b92ca9 elementor-widget elementor-widget-text-editor\" data-id=\"8b92ca9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La <b>progettazione di un nuovo prodotto (o servizio)<\/b> e lo sviluppo che ne consegue richiedono, tra l\u2019altro, la definizione di una <b>strategia di marketing<\/b> che dovr\u00e0 essere strutturata per comunicare con il target di riferimento. per un approccio di marketing al passo con i tempi sar\u00e0 necessario coniugare l\u2019offline con l\u2019online, in una prospettiva di <b>condivisione dei medesimi obiettivi<\/b>. \u00c8 chiaro che quando si lancia un prodotto nuovo non ci si pu\u00f2 limitare a comunicare semplicemente la sua esistenza; serve anche instaurare una relazione con i <a href=\"https:\/\/digitalpr.store\/it\/nuovi-clienti-con-il-content-marketing\/\">clienti<\/a>.\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"gt3-core-button--alignment_inline elementor-element elementor-element-11d115b elementor-widget elementor-widget-gt3-core-button\" data-id=\"11d115b\" data-element_type=\"widget\" data-widget_type=\"gt3-core-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_module_button_elementor size_custom alignment_inline button_icon_none hover_none rounded\">\r\n\t\t<a class=\"button_size_elementor_custom alignment_inline border_icon_none hover_none btn_icon_position_left\" href=\"\/app\/\">\r\n\t\t\t\t<span class=\"gt3_module_button__container\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"gt3_module_button__cover front\"><span class=\"elementor_gt3_btn_text\">Inizia da qui<\/span><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\r\n<script type=\"application\/json\" id=\"settings--11d115b\">[]<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cba252 elementor-widget elementor-widget-spacer\" data-id=\"0cba252\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e66355 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"3e66355\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-588453c gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"588453c\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_orange.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd59b49 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"dd59b49\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4f5ad gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"8a4f5ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_blue.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6876c gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"8e6876c\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa133bf elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"aa133bf\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-555ae8f\" data-id=\"555ae8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee743b elementor-absolute elementor-widget elementor-widget-image\" data-id=\"2ee743b\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"355\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_02.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_02.png 65w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_02-55x300.png 55w\" sizes=\"(max-width: 65px) 100vw, 65px\" title=\"element_02\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea07f38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea07f38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7de0ca6\" data-id=\"7de0ca6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element elementor-element-33707e2 elementor-widget elementor-widget-text-editor\" data-id=\"33707e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Come prESENTARE UN PRODOTTO O SERVIZIO<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b4482 elementor-widget elementor-widget-heading\" data-id=\"71b4482\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La definizione di una strategia di Digital PR<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465280f elementor-absolute elementor-widget elementor-widget-image\" data-id=\"465280f\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"244\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/points_bg.png\" class=\"attachment-full size-full\" alt=\"\" title=\"points_bg\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d863d3 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"9d863d3\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de6eef8 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"de6eef8\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_blue.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08c6c0c elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"08c6c0c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3559f6b\" data-id=\"3559f6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90df5dc elementor-absolute elementor-widget elementor-widget-image\" data-id=\"90df5dc\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"164\" height=\"316\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_03.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_03.png 164w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_03-156x300.png 156w\" sizes=\"(max-width: 164px) 100vw, 164px\" title=\"element_03\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2612415 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2612415\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-070e3dc\" data-id=\"070e3dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6303dbd elementor-widget elementor-widget-spacer\" data-id=\"6303dbd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-069a3a4 elementor-widget elementor-widget-text-editor\" data-id=\"069a3a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In previsione del <b>debutto sul mercato<\/b> di un nuovo prodotto \u00e8 fondamentale mettere a punto una strategia di Digital PR: \u00e8 necessario presentare su tutti i canali di comunicazione le sue caratteristiche, perch\u00e9 \u00e8 solo in questo modo che si ha l\u2019opportunit\u00e0 di valorizzarlo <a href=\"https:\/\/digitalpr.store\/it\/meeo\/\">come<\/a> si deve, anche con l\u2019intento di anticipare le domande o perfino le critiche delle persone.\u00a0<\/p><p>La <b>trasparenza<\/b> \u00e8 una dote di cui non si pu\u00f2 fare a meno sul piano della comunicazione aziendale, cos\u00ec che l\u2019intero staff sia conscio della USP, la <b>Unique Selling Proposition<\/b> del prodotto, cio\u00e8 di quelle caratteristiche che rendono il prodotto <i>speciale <\/i>agli occhi dei potenziali clienti e che quindi devono essere comunicate in modo chiaro e preponderante.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de5c67 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"6de5c67\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_orange.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-336e544\" data-id=\"336e544\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f84aa9 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"4f84aa9\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9df3623 elementor-widget elementor-widget-image\" data-id=\"9df3623\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"635\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Come-presentare-un-nuovo-prodotto.jpg\" class=\"attachment-full size-full\" alt=\"Come presentare un nuovo prodotto\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Come-presentare-un-nuovo-prodotto.jpg 1000w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Come-presentare-un-nuovo-prodotto-300x191.jpg 300w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Come-presentare-un-nuovo-prodotto-768x488.jpg 768w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Come-presentare-un-nuovo-prodotto-480x305.jpg 480w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"Come presentare un nuovo prodotto\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc2c93 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"ecc2c93\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-588fcab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"588fcab\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea4ca7d\" data-id=\"ea4ca7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d1181e elementor-widget elementor-widget-heading\" data-id=\"4d1181e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Buyer personas: la ricerca del target<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-38a9e4b elementor-widget elementor-widget-text-editor\" data-id=\"38a9e4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\">Gi\u00e0, ma chi sono questi potenziali clienti? Se si vuol essere certi di individuare gli <b>strumenti di marketing digitali<\/b> pi\u00f9 adatti per l\u2019immissione sul mercato di un prodotto nuovo, non si pu\u00f2 fare a meno di identificare i canali online che vengono utilizzati dai possibili acquirenti: quelli che nel gergo del marketing sono definiti buyer personas. <b>Esaminare la buyer personas<\/b> permette di sapere che lavoro svolge e quale funzione riveste, il che \u00e8 fondamentale in modo particolare nel caso di un prodotto destinato al mercato business to business. Al tempo stesso, \u00e8 possibile identificare i canali social e gli strumenti che la buyer personas \u00e8 solita adoperare. Sempre tenendo come esempio di riferimento un <b>target business to business<\/b>, si pu\u00f2 ipotizzare che tra le tante piattaforme social impiegate dai potenziali clienti un ruolo privilegiato spetti a LinkedIn. Essere consapevoli della professione dei possibili acquirenti, inoltre, permette di prevedere con un certo grado di accuratezza quanti utenti potranno essere raggiunti tramite il canale.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ea4815 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ea4815\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d83ef80 elementor-invisible\" data-id=\"d83ef80\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b9150af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9150af\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6f3e8c1\" data-id=\"6f3e8c1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-052519a elementor-widget elementor-widget-spacer\" data-id=\"052519a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c061ece elementor-widget elementor-widget-spacer\" data-id=\"c061ece\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5976499 elementor-widget elementor-widget-spacer\" data-id=\"5976499\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3073300 elementor-widget elementor-widget-spacer\" data-id=\"3073300\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbce884 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"dbce884\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"717\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/buyer-personas.jpg\" class=\"attachment-full size-full\" alt=\"Buyer personas\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/buyer-personas.jpg 1000w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/buyer-personas-300x215.jpg 300w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/buyer-personas-768x551.jpg 768w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/buyer-personas-480x344.jpg 480w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"Buyer personas\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-afb0ea0\" data-id=\"afb0ea0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bdf7319 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdf7319\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-490d7eb\" data-id=\"490d7eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-163e0dc elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"163e0dc\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"175\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/round-points.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/round-points.png 175w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/round-points-150x150.png 150w\" sizes=\"(max-width: 175px) 100vw, 175px\" title=\"round-points\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4245723 elementor-widget elementor-widget-spacer\" data-id=\"4245723\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93152ff elementor-widget elementor-widget-heading\" data-id=\"93152ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La definizione dei contenuti<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-2f148b3 elementor-widget elementor-widget-text-editor\" data-id=\"2f148b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\">Dopo aver preso in esame la buyer personas si pu\u00f2 studiare in che modo raccontare il prodotto e quali aspetti mettere in evidenza. Nella maggior parte dei casi \u00e8 intorno agli <b>hot prospects<\/b> che si costruisce il lancio di un prodotto nuovo: si tratta dei clienti effettivi che hanno gi\u00e0 dimestichezza con il marchio e di conseguenza possono essere raggiunti con pi\u00f9 facilit\u00e0. Questi, inoltre, possono dare vita a un effetto onda interagendo con altre persone e parlando loro del prodotto. A seconda del prodotto, e anche dei clienti, si pu\u00f2 capire se convenga proporre un contenuto di tipo promozionale, di tipo informativo, di tipo educativo, e cos\u00ec via. Per <b>conquistare l\u2019attenzione<\/b> di coloro che, invece, non conoscono ancora il marchio, una buona idea \u00e8 quella che prevede di offrire una prova del prodotto gratuito, tramite la spedizione di un campione omaggio.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c656454 elementor-widget elementor-widget-spacer\" data-id=\"c656454\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15419c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15419c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcd00ac\" data-id=\"bcd00ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7811f74 elementor-widget elementor-widget-heading\" data-id=\"7811f74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><b>Digital marketing: come integrare i vari strumenti<\/b><\/p><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ffe8b elementor-absolute elementor-widget elementor-widget-image\" data-id=\"45ffe8b\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"244\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/points_bg.png\" class=\"attachment-full size-full\" alt=\"\" title=\"points_bg\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69e791 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"b69e791\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d709f7 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"4d709f7\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_blue.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-713dba9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"713dba9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-be82ea3\" data-id=\"be82ea3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c341386 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c341386\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e8cb790\" data-id=\"e8cb790\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0c1deb gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"f0c1deb\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d1e5e gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"48d1e5e\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-3b0554f elementor-widget elementor-widget-text-editor\" data-id=\"3b0554f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sono tanti i benefici che scaturiscono dal <b>marketing<br>digitale<\/b>, e tra questi uno dei pi\u00f9 importanti consiste nella possibilit\u00e0 di<br>tracciare un gran numero di parametri: per esempio, quanti clic ha ottenuto un&nbsp;banner, quante volte \u00e8 stata visualizzata una landing page, quante persone&nbsp;hanno deciso di comprare il prodotto dopo aver visto su Facebook il relativo <b>post&nbsp;sponsorizzato<\/b>, e cos\u00ec via&#8230; Affinch\u00e9 ci\u00f2 sia possibile, ad ogni modo,&nbsp;occorre una completa integrazione dei vari strumenti che vengono adoperati,&nbsp;perch\u00e9 cos\u00ec si pu\u00f2 dare vita a una strategia di omni channel marketing.<\/p>\n<p>Il <b>budget<\/b> che si ha a disposizione deve essere destinato a diverse attivit\u00e0: una parte, per esempio, per lo sviluppo della strategia digitale e per la sua gestione; un\u2019altra parte, invece, per tutto ci\u00f2 che ha a che fare con la promozione online. <b>Strumenti come Facebook Ads o come Google Ads<\/b> si rivelano molto utili in modo particolare nel corso della fase di lancio, e cio\u00e8 nel momento in cui il prodotto non \u00e8 ancora conosciuto: queste risorse, infatti, possono essere utilizzati per intercettare i clienti potenziali \u2013 cio\u00e8 le buyer personas di cui abbiamo parlato in precedenza \u2013 in modo da conquistare il loro interesse e destare la loro curiosit\u00e0. Una <b>strategia Seo<\/b>, invece, deve essere attivata qualora si decida di presentare al pubblico il nuovo prodotto nel contesto di un sito web realizzato apposta per questo. Ma la Seo da sola non basta, e deve essere integrata da <b>campagne PPC<\/b>, e soprattutto dal <b>content marketing<\/b>, grazie a cui l\u2019iter di posizionamento del sito pu\u00f2 essere accelerato e gli obiettivi auspicati possono essere conseguiti in tempi pi\u00f9 rapidi.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-86b789a elementor-invisible\" data-id=\"86b789a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c20bc8 elementor-widget elementor-widget-image\" data-id=\"9c20bc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1073\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/omni-channel-marketing.jpg\" class=\"attachment-full size-full\" alt=\"Omni channel marketing\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/omni-channel-marketing.jpg 1000w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/omni-channel-marketing-280x300.jpg 280w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/omni-channel-marketing-954x1024.jpg 954w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/omni-channel-marketing-768x824.jpg 768w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/omni-channel-marketing-480x515.jpg 480w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"Omni channel marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a8bc7d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a8bc7d7\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4f8aac3e\" data-id=\"4f8aac3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a0c52bd\" data-id=\"4a0c52bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element elementor-element-4ebe3b57 elementor-widget elementor-widget-text-editor\" data-id=\"4ebe3b57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>APPROFONDIMENTI SULLA PRESENTAZIONE DI PRODOTTI E SERVIZI<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4294d3d9 elementor-widget elementor-widget-heading\" data-id=\"4294d3d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scopri di pi\u00f9 sul nostro blog<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-354fe797\" data-id=\"354fe797\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-345935df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"345935df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57fe3fe7 elementor-invisible\" data-id=\"57fe3fe7\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-698200e8 animated-fast post_has_media_content-yes elementor-invisible elementor-widget elementor-widget-gt3-core-blog\" data-id=\"698200e8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"gt3-core-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/json\" id=\"settings--698200e8\">{\"packery\":false}<\/script>\t<div class=\"gt3_module_blog items3  items_type1\">\r\n\t\t\t\t<div class=\"spacing_beetween_items_30 isotope_blog_items isotope\"><div class=\"blog_post_preview isotope_item isotope-item loading element format-standard-image press-release packery_blog_item_1  \">\r\n                        <div class=\"item_wrapper\" >\r\n                            <div class=\"blog_content\"><div class=\"blog_post_media\"><a href=\"https:\/\/digitalpr.store\/it\/i-pilastri-del-giornalismo-come-generare-fiducia-e-diventare-un-punto-di-riferimento-per-i-lettori\/\"><img  srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/09\/Pilastri-del-giornalismo-768x512-540x360.jpg 540w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/09\/Pilastri-del-giornalismo-768x512-400x266.jpg 400w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/09\/Pilastri-del-giornalismo-768x512-496x330.jpg 496w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/09\/Pilastri-del-giornalismo-768x512-384x256.jpg 384w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/09\/Pilastri-del-giornalismo-768x512-600x400.jpg 600w,https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/09\/Pilastri-del-giornalismo-768x512-420x280.jpg 420w\"src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/09\/Pilastri-del-giornalismo-768x512-540x360.jpg\" sizes=\"(min-width: 1200px) 540px, (min-width: 992px) 400px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" alt=\"Pilastri del giornalismo\" \/><\/a><\/div><div class=\"listing_meta_wrap\"><div class=\"listing_meta\"><span class=\"post_date\">2 Settembre 2025<\/span><\/div><\/div><h2 class=\"blogpost_title\"><a href=\"https:\/\/digitalpr.store\/it\/i-pilastri-del-giornalismo-come-generare-fiducia-e-diventare-un-punto-di-riferimento-per-i-lettori\/\">I pilastri del giornalismo: come generare fiducia e diventare un punto di riferimento per i lettori<\/a><\/h2><div class=\"clear post_clear\"><\/div><div class=\"gt3_post_footer\"><div class=\"gt3_module_button_list\"><a href=\"https:\/\/digitalpr.store\/it\/i-pilastri-del-giornalismo-come-generare-fiducia-e-diventare-un-punto-di-riferimento-per-i-lettori\/\">Read More<\/a><\/div><div class=\"blog_post_info\">\t\t\t<!-- post share block -->\r\n\t\t\t<div class=\"post_share_block\">\r\n\t\t\t\t<a href=\"javascript:void(0)\"><span class=\"sharing_title\">Share<\/span><\/a>\r\n\t\t\t\t<div class=\"post_share_wrap\">\r\n\t\t\t\t\t<ul>\r\n\t\t\t\t\t\t<li 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https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/MeEO-768x512-496x330.jpg 496w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/MeEO-768x512-384x256.jpg 384w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/MeEO-768x512-600x400.jpg 600w,https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/MeEO-768x512-420x280.jpg 420w\"src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/MeEO-768x512-540x360.jpg\" sizes=\"(min-width: 1200px) 540px, (min-width: 992px) 400px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" alt=\"MeEO\" \/><\/a><\/div><div class=\"listing_meta_wrap\"><div class=\"listing_meta\"><span class=\"post_date\">24 Aprile 2025<\/span><\/div><\/div><h2 class=\"blogpost_title\"><a href=\"https:\/\/digitalpr.store\/it\/meeo\/\">MeEO e personal branding: come, dove e quando comunicare il proprio messaggio<\/a><\/h2><div class=\"clear post_clear\"><\/div><div 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https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/Brand-identity-e-AI-768x512-600x400.jpg 600w,https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/Brand-identity-e-AI-768x512-420x280.jpg 420w\"src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/Brand-identity-e-AI-768x512-540x360.jpg\" sizes=\"(min-width: 1200px) 540px, (min-width: 992px) 400px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" alt=\"Brand identity e AI\" \/><\/a><\/div><div class=\"listing_meta_wrap\"><div class=\"listing_meta\"><span class=\"post_date\">24 Aprile 2025<\/span><\/div><\/div><h2 class=\"blogpost_title\"><a href=\"https:\/\/digitalpr.store\/it\/impatto-dellintelligenza-artificiale-sulla-brand-identity\/\">Impatto dell\u2019intelligenza artificiale sulla brand identity<\/a><\/h2><div class=\"clear post_clear\"><\/div><div class=\"gt3_post_footer\"><div class=\"gt3_module_button_list\"><a 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identity&body=https:\/\/digitalpr.store\/it\/impatto-dellintelligenza-artificiale-sulla-brand-identity\/\"><span class=\"fa fa-envelope\"><\/span><\/a><\/li>\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<!-- \/\/post share block -->\r\n\t\t<\/div><div class=\"clear\"><\/div><\/div><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-736861d2 elementor-widget elementor-widget-spacer\" data-id=\"736861d2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fai conoscere cosa fai Presentare prodotti e servizi La progettazione di un nuovo prodotto (o servizio) e lo sviluppo che ne consegue richiedono, tra l\u2019altro, la definizione di una strategia di marketing che dovr\u00e0 essere strutturata per comunicare con il target di riferimento. per un approccio di marketing al passo con i tempi sar\u00e0 necessario [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/pages\/8597"}],"collection":[{"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/comments?post=8597"}],"version-history":[{"count":15,"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/pages\/8597\/revisions"}],"predecessor-version":[{"id":8900,"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/pages\/8597\/revisions\/8900"}],"wp:attachment":[{"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/media?parent=8597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}