{"id":8529,"date":"2021-03-15T15:36:29","date_gmt":"2021-03-15T14:36:29","guid":{"rendered":"http:\/\/digitalpr.store\/it\/brand-identity-copy\/"},"modified":"2021-03-18T19:21:40","modified_gmt":"2021-03-18T18:21:40","slug":"storytelling","status":"publish","type":"page","link":"https:\/\/digitalpr.store\/it\/storytelling\/","title":{"rendered":"Storytelling"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8529\" class=\"elementor elementor-8529\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3887a3e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3887a3e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c4c128\" data-id=\"2c4c128\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c67bff3 elementor-absolute elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"c67bff3\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"750\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Storyteller.jpg\" class=\"attachment-full size-full\" alt=\"Storyteller\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Storyteller.jpg 1056w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Storyteller-300x213.jpg 300w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Storyteller-1024x727.jpg 1024w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Storyteller-768x545.jpg 768w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Storyteller-480x341.jpg 480w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" title=\"Storyteller\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e49da8c elementor-widget elementor-widget-spacer\" data-id=\"e49da8c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bccbee8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bccbee8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eeaf33f\" data-id=\"eeaf33f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-f0f3c44 elementor-widget elementor-widget-text-editor\" data-id=\"f0f3c44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Racconta la tua storia<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6bb2b3 elementor-widget elementor-widget-heading\" data-id=\"e6bb2b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Storytelling<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_color elementor-element elementor-element-8b92ca9 elementor-widget elementor-widget-text-editor\" data-id=\"8b92ca9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Volendo trovare una <b>definizione di <a href=\"https:\/\/digitalpr.store\/it\/storytelling\/\">storytelling<\/a><\/b>, si potrebbe considerare questa attivit\u00e0 <a href=\"https:\/\/digitalpr.store\/it\/meeo\/\">come<\/a> l\u2019arte di raccontare delle storie. Se il contesto \u00e8 quello del marketing, \u00e8 ovvio che il racconto non deve essere fine a s\u00e9 stesso, ma viene pianificato e sviluppato con l\u2019intento di comunicare un brand e i prodotti a esso correlati. Lo scopo \u00e8 quello di conquistare l\u2019attenzione delle persone, sia che si tratti di clienti attuali, sia che si tratti di <b>clienti solo potenziali<\/b>, nei vari canali in cui sono presenti.\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"gt3-core-button--alignment_inline elementor-element elementor-element-11d115b elementor-widget elementor-widget-gt3-core-button\" data-id=\"11d115b\" data-element_type=\"widget\" data-widget_type=\"gt3-core-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_module_button_elementor size_custom alignment_inline button_icon_none hover_none rounded\">\r\n\t\t<a class=\"button_size_elementor_custom alignment_inline border_icon_none hover_none btn_icon_position_left\" href=\"\/app\/\">\r\n\t\t\t\t<span class=\"gt3_module_button__container\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"gt3_module_button__cover front\"><span class=\"elementor_gt3_btn_text\">Racconta la tua storia<\/span><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\r\n<script type=\"application\/json\" id=\"settings--11d115b\">[]<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cba252 elementor-widget elementor-widget-spacer\" data-id=\"0cba252\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e66355 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"3e66355\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-588453c gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"588453c\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_orange.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd59b49 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"dd59b49\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4f5ad gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"8a4f5ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_blue.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6876c gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"8e6876c\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa133bf elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"aa133bf\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-555ae8f\" data-id=\"555ae8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee743b elementor-absolute elementor-widget elementor-widget-image\" data-id=\"2ee743b\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"355\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_02.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_02.png 65w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_02-55x300.png 55w\" sizes=\"(max-width: 65px) 100vw, 65px\" title=\"element_02\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea07f38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea07f38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7de0ca6\" data-id=\"7de0ca6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element elementor-element-33707e2 elementor-widget elementor-widget-text-editor\" data-id=\"33707e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>La comunicazione del messaggio<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b4482 elementor-widget elementor-widget-heading\" data-id=\"71b4482\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Veicolare i valori aziendali<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465280f elementor-absolute elementor-widget elementor-widget-image\" data-id=\"465280f\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"244\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/points_bg.png\" class=\"attachment-full size-full\" alt=\"\" title=\"points_bg\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d863d3 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"9d863d3\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de6eef8 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"de6eef8\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_blue.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08c6c0c elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"08c6c0c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3559f6b\" data-id=\"3559f6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90df5dc elementor-absolute elementor-widget elementor-widget-image\" data-id=\"90df5dc\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"164\" height=\"316\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_03.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_03.png 164w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_03-156x300.png 156w\" sizes=\"(max-width: 164px) 100vw, 164px\" title=\"element_03\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2612415 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2612415\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-070e3dc\" data-id=\"070e3dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9df3623 elementor-widget elementor-widget-image\" data-id=\"9df3623\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1023\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/storytelling-1.jpg\" class=\"attachment-full size-full\" alt=\"Storytelling\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/storytelling-1.jpg 1000w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/storytelling-1-293x300.jpg 293w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/storytelling-1-768x786.jpg 768w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/storytelling-1-480x491.jpg 480w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" title=\"Storytelling\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de5c67 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"6de5c67\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_orange.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-336e544\" data-id=\"336e544\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f84aa9 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"4f84aa9\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-069a3a4 elementor-widget elementor-widget-text-editor\" data-id=\"069a3a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Quello che conta \u00e8 che le immagini e le parole contribuiscano, insieme, a veicolare il messaggio che si intende promuovere. Per poter essere considerata efficace, una storia deve rispettare alcuni requisiti importanti: deve saper <b><a href=\"https:\/\/digitalpr.store\/it\/brand-activation\/\">coinvolgere<\/a> <\/b>e al tempo stesso <b><a href=\"https:\/\/digitalpr.store\/it\/come-scrivere-testi-emozionali\/\">emozionare<\/a><\/b>; ma deve anche essere utile e di facile comprensione. Un\u2019altra caratteristica da cui non si pu\u00f2 prescindere \u00e8 quella della credibilit\u00e0. Insomma, occorre fare in modo che le persone siano motivate a condividere la storia con altre persone. Tutte le aziende hanno l\u2019opportunit\u00e0 di avvalersi di questo strumento estremamente potente per <b>farsi conoscere<\/b>, per raccontarsi, per far sapere quali sono i valori alla base del loro operato e, in ultima analisi, per attirare clienti nuovi.<\/p><p class=\"MsoNormal\">Sin dai tempi pi\u00f9 antichi \u00e8 noto il <b>potere straordinario delle storie<\/b>, reso ancora pi\u00f9 evidente dalla loro accessibilit\u00e0: non serve aver studiato per raccontare o ascoltare una storia, che ha la peculiarit\u00e0 di essere alla portata di chiunque, al di l\u00e0 del fatto che voglia trasmettere un insegnamento morale, rendere noto un evento di rilievo o semplicemente intrattenere. Le <b>tecniche dello storytelling<\/b> mettono le aziende in condizioni di interagire con la clientela in ogni momento del processo di acquisto, cos\u00ec che gli obiettivi di marketing possano essere conseguiti.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc2c93 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"ecc2c93\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-588fcab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"588fcab\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea4ca7d\" data-id=\"ea4ca7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d1181e elementor-widget elementor-widget-heading\" data-id=\"4d1181e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Storytelling aziendale<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-38a9e4b elementor-widget elementor-widget-text-editor\" data-id=\"38a9e4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Sono tanti gli obiettivi che vengono raggiunti con una strategia corretta di storytelling aziendale: diventa pi\u00f9 semplice\u00a0<strong>farsi ricordare dagli utenti<\/strong>, per esempio, e in pi\u00f9 si ha l\u2019opportunit\u00e0 di dare vita a una community attiva e interattiva. Nel momento in cui l\u2019elemento umano viene aggiunto al brand, si pu\u00f2 instaurare un rapporto di <b>fiducia <\/b>con la clientela. Viene incentivato, cos\u00ec, anche il\u00a0<strong>passaparola<\/strong>, che pure nell\u2019epoca dei social network resta una delle soluzioni migliori per essere popolari. Lo storytelling \u00e8 ci\u00f2 che ci vuole per riuscire a emergere tra infiniti messaggi e fare la differenza rispetto ai competitor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15419c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15419c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcd00ac\" data-id=\"bcd00ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element elementor-element-6080df9 elementor-widget elementor-widget-text-editor\" data-id=\"6080df9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Strategie per lo storytelling<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7811f74 elementor-widget elementor-widget-heading\" data-id=\"7811f74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come fare Storytelling<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ffe8b elementor-absolute elementor-widget elementor-widget-image\" data-id=\"45ffe8b\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"244\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/points_bg.png\" class=\"attachment-full size-full\" alt=\"\" title=\"points_bg\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"gt3-core-button--alignment_center elementor-element elementor-element-ab5b4c4 elementor-widget elementor-widget-gt3-core-button\" data-id=\"ab5b4c4\" data-element_type=\"widget\" data-widget_type=\"gt3-core-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_module_button_elementor size_custom alignment_center button_icon_none hover_none rounded\">\r\n\t\t<a class=\"button_size_elementor_custom alignment_center border_icon_none hover_none btn_icon_position_left\" href=\"\/app\/\">\r\n\t\t\t\t<span class=\"gt3_module_button__container\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"gt3_module_button__cover front\"><span class=\"elementor_gt3_btn_text\">Inizia da qui<\/span><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\r\n<script type=\"application\/json\" id=\"settings--ab5b4c4\">[]<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69e791 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"b69e791\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d709f7 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"4d709f7\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_blue.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-713dba9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"713dba9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-be82ea3\" data-id=\"be82ea3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c341386 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c341386\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e8cb790\" data-id=\"e8cb790\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element elementor-element-955b36a elementor-widget elementor-widget-text-editor\" data-id=\"955b36a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>APPROFONDIAMO<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dcaa0d elementor-widget elementor-widget-accordion\" data-id=\"4dcaa0d\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8151\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-8151\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<polygon points=\"42,19 23,19 23,0 19,0 19,19 0,19 0,23 19,23 19,42 23,42 23,23 42,23 \"><\/polygon>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<rect y=\"19\" width=\"42\" height=\"4\"><\/rect>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Storytelling: da dove partire<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8151\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8151\"><p>Una delle prime azioni da compiere in previsione dello storytelling consiste nell\u2019analisi dei vari segmenti del pubblico, classificati come&nbsp;<span style=\"font-weight: 700;\"><a href=\"https:\/\/digitalpr.store\/it\/come-individuare-il-target-di-riferimento-piu-appropriato-per-la-digital-pr\/\">target<\/a><\/span>. Dopodich\u00e9 ci si pu\u00f2 dedicare allo sviluppo e alla creazione di contenuti che siano concepiti in maniera specifica per quella categoria di persone. Il principio, per\u00f2, \u00e8 sempre lo stesso: abbinare dei contenuti visivi intriganti e in grado di destare curiosit\u00e0 a messaggi capaci di risultare coinvolgenti. Questa \u00e8 la strada da seguire per poter&nbsp;<span style=\"font-weight: 700;\">comunicare le potenzialit\u00e0 e i valori di un\u2019azienda<\/span>. Non bisogna mai dimenticare che lo storytelling serve anche a differenziarsi rispetto alla valanga di messaggi in cui ci si pu\u00f2 imbattere, non solo in Rete ma anche offline. Quando si crea una storia, la si deve pianificare in modo che chi vi si imbatter\u00e0 sia persuaso a&nbsp;<span style=\"font-weight: 700;\">condividerla sui social<\/span>, aumentandone di conseguenza la visibilit\u00e0.<br><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8152\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"tab\" aria-controls=\"elementor-tab-content-8152\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<polygon points=\"42,19 23,19 23,0 19,0 19,19 0,19 0,23 19,23 19,42 23,42 23,23 42,23 \"><\/polygon>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<rect y=\"19\" width=\"42\" height=\"4\"><\/rect>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Quale strategia adottare<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8152\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8152\"><p>Come ogni altra azione nel settore del marketing, anche lo storytelling ha bisogno di una <strong>strategia<\/strong> ben precisa come punto di partenza. Occorre studiare questa strategia in funzione dell\u2019azienda e delle sue caratteristiche, cos\u00ec che essa si possa posizionare sul mercato in maniera appropriata. La <strong>coerenza del racconto<\/strong> \u00e8 un aspetto di fondamentale importanza, e bisogna sempre considerare le esigenze dei clienti a cui si mira, per essere in grado di soddisfarli. Chi legge la storia (o chi la guarda, a seconda del tipo di narrazione) deve poter immedesimarsi, e al tempo stesso arrivare all\u2019intuizione che quel marchio \u00e8 proprio ci\u00f2 di cui era in cerca e di cui aveva bisogno.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8153\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"tab\" aria-controls=\"elementor-tab-content-8153\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<polygon points=\"42,19 23,19 23,0 19,0 19,19 0,19 0,23 19,23 19,42 23,42 23,23 42,23 \"><\/polygon>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<rect y=\"19\" width=\"42\" height=\"4\"><\/rect>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Il buyer journey<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8153\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8153\"><p>La conoscenza del <strong>buyer journey<\/strong> \u00e8 indispensabile: le fasi in cui si articola il percorso di acquisto sono diverse, e di conseguenza a ciascuna fase dovranno essere abbinati contenuti diversi. Il denominatore comune, per\u00f2, \u00e8 la necessit\u00e0 di instaurare delle relazioni significative con le persone. Un buyer journey \u00e8 composto dalle fasi di consapevolezza, attrattiva, richiesta, azione e sostegno. Nella fase di <strong>consapevolezza<\/strong> si deve attirare l\u2019attenzione del potenziale cliente in un momento in cui le sue idee non sono ancora chiare, ma \u00e8 gi\u00e0 stata avanzata l\u2019ipotesi di un acquisto. Nella fase di <strong>attrattiva<\/strong>, il potenziale cliente pu\u00f2 maturare una preferenza ed \u00e8 curioso, tenendo a mente i vari messaggi pubblicitari. Nella fase di <strong>richiesta<\/strong>, il potenziale cliente si attiva per trovare pi\u00f9 informazioni, e a questo scopo utilizza vari canali online. Nella fase di <strong>azione<\/strong>, il cliente non \u00e8 pi\u00f9 potenziale, perch\u00e9 ormai \u00e8 persuaso e porta a termine l\u2019acquisto. Nella fase di <strong>sostegno<\/strong>, infine, il cliente pu\u00f2 essere fidelizzato al punto da diventare un sostenitore del marchio.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8154\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"tab\" aria-controls=\"elementor-tab-content-8154\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<polygon points=\"42,19 23,19 23,0 19,0 19,19 0,19 0,23 19,23 19,42 23,42 23,23 42,23 \"><\/polygon>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<rect y=\"19\" width=\"42\" height=\"4\"><\/rect>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">La ricerca dell\u2019originalit\u00e0<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8154\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8154\"><p>Uno dei principi cardine alla base dello storytelling aziendale \u00e8 rappresentato dalla presenza di un elemento di conflitto, una sorta di nemico che deve essere contrastato in modo che gli obiettivi auspicati possano essere conseguiti. <strong>L\u2019inserimento del conflitto<\/strong> fa s\u00ec che le persone riescano a immedesimarsi con pi\u00f9 facilit\u00e0. Tuttavia, \u00e8 importanza che l\u2019attenzione degli utenti venga catturata sin dal primo momento, e per riuscirci \u00e8 necessario sottolineare dall\u2019inizio gli elementi pi\u00f9 intriganti. La <strong>ricerca dell\u2019originalit\u00e0<\/strong> \u00e8 sempre indispensabile; al tempo stesso, per\u00f2, si deve puntare su un protagonista con il quale i consumatori si possano identificare in maniera semplice. La fedelt\u00e0 ai valori, infine, \u00e8 un fattore di sicuro successo.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25945ce elementor-widget elementor-widget-spacer\" data-id=\"25945ce\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c1deb gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"f0c1deb\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d1e5e gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"48d1e5e\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-86b789a elementor-invisible\" data-id=\"86b789a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c20bc8 elementor-widget elementor-widget-image\" data-id=\"9c20bc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1108\" height=\"1172\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Storytelling-aziendale.jpg\" class=\"attachment-full size-full\" alt=\"Storytelling aziendale\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Storytelling-aziendale.jpg 1108w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Storytelling-aziendale-284x300.jpg 284w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Storytelling-aziendale-968x1024.jpg 968w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Storytelling-aziendale-768x812.jpg 768w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Storytelling-aziendale-480x508.jpg 480w\" sizes=\"(max-width: 1108px) 100vw, 1108px\" title=\"Storytelling aziendale\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a8bc7d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a8bc7d7\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4f8aac3e\" data-id=\"4f8aac3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a0c52bd\" data-id=\"4a0c52bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element elementor-element-4ebe3b57 elementor-widget elementor-widget-text-editor\" data-id=\"4ebe3b57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>APPROFONDIMENTI SULLO STORYTELLING<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4294d3d9 elementor-widget elementor-widget-heading\" data-id=\"4294d3d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scopri di pi\u00f9 sul nostro blog<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-354fe797\" data-id=\"354fe797\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-345935df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"345935df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57fe3fe7 elementor-invisible\" data-id=\"57fe3fe7\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-698200e8 animated-fast post_has_media_content-yes elementor-invisible elementor-widget elementor-widget-gt3-core-blog\" data-id=\"698200e8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"gt3-core-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/json\" id=\"settings--698200e8\">{\"packery\":false}<\/script>\t<div class=\"gt3_module_blog items3  items_type1\">\r\n\t\t\t\t<div class=\"spacing_beetween_items_30 isotope_blog_items isotope\"><div class=\"blog_post_preview isotope_item isotope-item loading element format-standard-image storytelling packery_blog_item_1  \">\r\n                        <div class=\"item_wrapper\" >\r\n                            <div class=\"blog_content\"><div class=\"blog_post_media\"><a href=\"https:\/\/digitalpr.store\/it\/storytelling-podcast\/\"><img  srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/10\/storytelling-nei-podcast-768x432-540x303.jpg 540w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/10\/storytelling-nei-podcast-768x432-400x225.jpg 400w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/10\/storytelling-nei-podcast-768x432-496x279.jpg 496w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/10\/storytelling-nei-podcast-768x432-384x216.jpg 384w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/10\/storytelling-nei-podcast-768x432-600x337.jpg 600w,https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/10\/storytelling-nei-podcast-768x432-420x236.jpg 420w\"src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/10\/storytelling-nei-podcast-768x432-540x303.jpg\" sizes=\"(min-width: 1200px) 540px, (min-width: 992px) 400px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" alt=\"Storytelling nei podcast\" \/><\/a><\/div><div class=\"listing_meta_wrap\"><div class=\"listing_meta\"><span class=\"post_date\">14 Ottobre 2024<\/span><\/div><\/div><h2 class=\"blogpost_title\"><a href=\"https:\/\/digitalpr.store\/it\/storytelling-podcast\/\">Storytelling e podcast, il potere della narrazione audio<\/a><\/h2><div class=\"clear post_clear\"><\/div><div class=\"gt3_post_footer\"><div class=\"gt3_module_button_list\"><a href=\"https:\/\/digitalpr.store\/it\/storytelling-podcast\/\">Read More<\/a><\/div><div class=\"blog_post_info\">\t\t\t<!-- post share block -->\r\n\t\t\t<div class=\"post_share_block\">\r\n\t\t\t\t<a href=\"javascript:void(0)\"><span class=\"sharing_title\">Share<\/span><\/a>\r\n\t\t\t\t<div class=\"post_share_wrap\">\r\n\t\t\t\t\t<ul>\r\n\t\t\t\t\t\t<li class=\"post_share-facebook\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/digitalpr.store\/it\/storytelling-podcast\/\"><span class=\"fa fa-facebook\"><\/span><\/a><\/li><li class=\"post_share-twitter\"><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Storytelling%20e%20podcast,%20il%20potere%20della%20narrazione%20audio&#038;url=https:\/\/digitalpr.store\/it\/storytelling-podcast\/\"><span class=\"fa fa-twitter\"><\/span><\/a><\/li><li class=\"post_share-pinterest\"><a target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/digitalpr.store\/it\/storytelling-podcast\/&#038;media=https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/10\/storytelling-nei-podcast.jpg\" data-elementor-open-lightbox=\"no\"><span class=\"fa fa-pinterest\"><\/span><\/a><\/li><li class=\"post_share-linkedin\"><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/digitalpr.store\/it\/storytelling-podcast\/&#038;title=Storytelling%20e%20podcast,%20il%20potere%20della%20narrazione%20audio&#038;source=Digital%20PR%20Store\"><span class=\"fa fa-linkedin\"><\/span><\/a><\/li><li class=\"post_share-mail\"><a target=\"_blank\" href=\"mailto:?subject=Storytelling e podcast, il potere della narrazione audio&body=https:\/\/digitalpr.store\/it\/storytelling-podcast\/\"><span class=\"fa fa-envelope\"><\/span><\/a><\/li>\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<!-- \/\/post share block -->\r\n\t\t<\/div><div class=\"clear\"><\/div><\/div><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"blog_post_preview isotope_item isotope-item loading element format-standard-image storytelling packery_blog_item_2  \">\r\n                        <div class=\"item_wrapper\" >\r\n                            <div class=\"blog_content\"><div class=\"blog_post_media\"><a href=\"https:\/\/digitalpr.store\/it\/come-fare-storytelling-in-modo-efficace-essere-originali-paga\/\"><img  srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/09\/Storytelling-originale-768x432-540x303.jpg 540w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/09\/Storytelling-originale-768x432-400x225.jpg 400w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/09\/Storytelling-originale-768x432-496x279.jpg 496w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/09\/Storytelling-originale-768x432-384x216.jpg 384w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/09\/Storytelling-originale-768x432-600x337.jpg 600w,https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/09\/Storytelling-originale-768x432-420x236.jpg 420w\"src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/09\/Storytelling-originale-768x432-540x303.jpg\" sizes=\"(min-width: 1200px) 540px, (min-width: 992px) 400px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" alt=\"Storytelling originale\" \/><\/a><\/div><div class=\"listing_meta_wrap\"><div class=\"listing_meta\"><span class=\"post_date\">2 Settembre 2024<\/span><\/div><\/div><h2 class=\"blogpost_title\"><a href=\"https:\/\/digitalpr.store\/it\/come-fare-storytelling-in-modo-efficace-essere-originali-paga\/\">Come fare storytelling in modo efficace: essere originali paga<\/a><\/h2><div class=\"clear post_clear\"><\/div><div class=\"gt3_post_footer\"><div class=\"gt3_module_button_list\"><a href=\"https:\/\/digitalpr.store\/it\/come-fare-storytelling-in-modo-efficace-essere-originali-paga\/\">Read More<\/a><\/div><div class=\"blog_post_info\">\t\t\t<!-- post share block -->\r\n\t\t\t<div class=\"post_share_block\">\r\n\t\t\t\t<a href=\"javascript:void(0)\"><span class=\"sharing_title\">Share<\/span><\/a>\r\n\t\t\t\t<div class=\"post_share_wrap\">\r\n\t\t\t\t\t<ul>\r\n\t\t\t\t\t\t<li 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packery_blog_item_3  \">\r\n                        <div class=\"item_wrapper\" >\r\n                            <div class=\"blog_content\"><div class=\"blog_post_media\"><a href=\"https:\/\/digitalpr.store\/it\/brand-storytelling\/\"><img  srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2023\/04\/Brand-storytelling-768x512-540x360.jpg 540w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2023\/04\/Brand-storytelling-768x512-400x266.jpg 400w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2023\/04\/Brand-storytelling-768x512-496x330.jpg 496w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2023\/04\/Brand-storytelling-768x512-384x256.jpg 384w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2023\/04\/Brand-storytelling-768x512-600x400.jpg 600w,https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2023\/04\/Brand-storytelling-768x512-420x280.jpg 420w\"src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2023\/04\/Brand-storytelling-768x512-540x360.jpg\" sizes=\"(min-width: 1200px) 540px, (min-width: 992px) 400px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" alt=\"Brand storytelling\" \/><\/a><\/div><div class=\"listing_meta_wrap\"><div class=\"listing_meta\"><span class=\"post_date\">5 Maggio 2023<\/span><\/div><\/div><h2 class=\"blogpost_title\"><a href=\"https:\/\/digitalpr.store\/it\/brand-storytelling\/\">Brand storytelling: come raccontare la storia di un marchio e di una azienda<\/a><\/h2><div class=\"clear post_clear\"><\/div><div class=\"gt3_post_footer\"><div class=\"gt3_module_button_list\"><a href=\"https:\/\/digitalpr.store\/it\/brand-storytelling\/\">Read More<\/a><\/div><div class=\"blog_post_info\">\t\t\t<!-- post share block -->\r\n\t\t\t<div class=\"post_share_block\">\r\n\t\t\t\t<a href=\"javascript:void(0)\"><span class=\"sharing_title\">Share<\/span><\/a>\r\n\t\t\t\t<div class=\"post_share_wrap\">\r\n\t\t\t\t\t<ul>\r\n\t\t\t\t\t\t<li class=\"post_share-facebook\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/digitalpr.store\/it\/brand-storytelling\/\"><span class=\"fa fa-facebook\"><\/span><\/a><\/li><li class=\"post_share-twitter\"><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Brand%20storytelling:%20come%20raccontare%20la%20storia%20di%20un%20marchio%20e%20di%20una%20azienda&#038;url=https:\/\/digitalpr.store\/it\/brand-storytelling\/\"><span class=\"fa fa-twitter\"><\/span><\/a><\/li><li class=\"post_share-pinterest\"><a target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/digitalpr.store\/it\/brand-storytelling\/&#038;media=https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2023\/04\/Brand-storytelling.jpg\" data-elementor-open-lightbox=\"no\"><span class=\"fa fa-pinterest\"><\/span><\/a><\/li><li class=\"post_share-linkedin\"><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/digitalpr.store\/it\/brand-storytelling\/&#038;title=Brand%20storytelling:%20come%20raccontare%20la%20storia%20di%20un%20marchio%20e%20di%20una%20azienda&#038;source=Digital%20PR%20Store\"><span class=\"fa fa-linkedin\"><\/span><\/a><\/li><li class=\"post_share-mail\"><a target=\"_blank\" href=\"mailto:?subject=Brand storytelling: come raccontare la storia di un marchio e di una azienda&body=https:\/\/digitalpr.store\/it\/brand-storytelling\/\"><span class=\"fa fa-envelope\"><\/span><\/a><\/li>\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<!-- \/\/post share block -->\r\n\t\t<\/div><div class=\"clear\"><\/div><\/div><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-736861d2 elementor-widget elementor-widget-spacer\" data-id=\"736861d2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Racconta la tua storia Storytelling Volendo trovare una definizione di storytelling, si potrebbe considerare questa attivit\u00e0 come l\u2019arte di raccontare delle storie. Se il contesto \u00e8 quello del marketing, \u00e8 ovvio che il racconto non deve essere fine a s\u00e9 stesso, ma viene pianificato e sviluppato con l\u2019intento di comunicare un brand e i prodotti [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/pages\/8529"}],"collection":[{"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/comments?post=8529"}],"version-history":[{"count":18,"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/pages\/8529\/revisions"}],"predecessor-version":[{"id":8903,"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/pages\/8529\/revisions\/8903"}],"wp:attachment":[{"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/media?parent=8529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}