{"id":8350,"date":"2021-03-10T16:00:24","date_gmt":"2021-03-10T15:00:24","guid":{"rendered":"http:\/\/digitalpr.store\/it\/home-05-copy\/"},"modified":"2026-05-07T11:44:31","modified_gmt":"2026-05-07T09:44:31","slug":"brand-identity","status":"publish","type":"page","link":"https:\/\/digitalpr.store\/it\/brand-identity\/","title":{"rendered":"Brand Identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8350\" class=\"elementor elementor-8350\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3887a3e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3887a3e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c4c128\" data-id=\"2c4c128\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c67bff3 elementor-absolute elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"c67bff3\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1056\" height=\"750\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Digital-PR-Brand-Identity.jpg\" class=\"attachment-full size-full\" alt=\"Digital-PR Brand Identity\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Digital-PR-Brand-Identity.jpg 1056w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Digital-PR-Brand-Identity-300x213.jpg 300w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Digital-PR-Brand-Identity-1024x727.jpg 1024w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Digital-PR-Brand-Identity-768x545.jpg 768w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Digital-PR-Brand-Identity-480x341.jpg 480w\" sizes=\"(max-width: 1056px) 100vw, 1056px\" title=\"Digital-PR Brand Identity\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e49da8c elementor-widget elementor-widget-spacer\" data-id=\"e49da8c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bccbee8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bccbee8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eeaf33f\" data-id=\"eeaf33f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element-custom_color elementor-element elementor-element-f0f3c44 elementor-widget elementor-widget-text-editor\" data-id=\"f0f3c44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>LA CURA DEL MARCHIO<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6bb2b3 elementor-widget elementor-widget-heading\" data-id=\"e6bb2b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Brand Identity<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_color elementor-element elementor-element-8b92ca9 elementor-widget elementor-widget-text-editor\" data-id=\"8b92ca9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\">Quando si parla di <b>brand identity<\/b> di un\u2019azienda si fa riferimento alle modalit\u00e0 con le quali essa si presenta ai potenziali <a href=\"https:\/\/digitalpr.store\/it\/nuovi-clienti-con-il-content-marketing\/\">clienti<\/a> mediante diversi aspetti: non solo i prodotti e i relativi prezzi, ma anche il know-how, la mission, il nome e il logo. Altri fattori coinvolti sono il rapporto con gli stakeholder e la pubblicit\u00e0, che a loro volta condizionano la brand identity: questa corrisponde, in poche parole, al modo in cui un\u2019azienda viene<b>\u00a0percepita dal target di riferimento<\/b> a cui mira.\u00a0<\/p><p class=\"MsoNormal\">\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"gt3-core-button--alignment_inline elementor-element elementor-element-11d115b elementor-widget elementor-widget-gt3-core-button\" data-id=\"11d115b\" data-element_type=\"widget\" data-widget_type=\"gt3-core-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_module_button_elementor size_custom alignment_inline button_icon_none hover_none rounded\">\r\n\t\t<a class=\"button_size_elementor_custom alignment_inline border_icon_none hover_none btn_icon_position_left\" href=\"\/app\/\">\r\n\t\t\t\t<span class=\"gt3_module_button__container\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"gt3_module_button__cover front\"><span class=\"elementor_gt3_btn_text\">Migliora la tua Brand Identity<\/span><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\r\n<script type=\"application\/json\" id=\"settings--11d115b\">[]<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cba252 elementor-widget elementor-widget-spacer\" data-id=\"0cba252\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e66355 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"3e66355\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-588453c gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"588453c\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_orange.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd59b49 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"dd59b49\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a4f5ad gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"8a4f5ad\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_blue.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6876c gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"8e6876c\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa133bf elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"aa133bf\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-555ae8f\" data-id=\"555ae8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ee743b elementor-absolute elementor-widget elementor-widget-image\" data-id=\"2ee743b\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"65\" height=\"355\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_02.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_02.png 65w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_02-55x300.png 55w\" sizes=\"(max-width: 65px) 100vw, 65px\" title=\"element_02\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea07f38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea07f38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7de0ca6\" data-id=\"7de0ca6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element elementor-element-33707e2 elementor-widget elementor-widget-text-editor\" data-id=\"33707e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>UNA QUESTIONE DI PERCEZIONE<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b4482 elementor-widget elementor-widget-heading\" data-id=\"71b4482\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Identity e Brand Image<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465280f elementor-absolute elementor-widget elementor-widget-image\" data-id=\"465280f\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"244\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/points_bg.png\" class=\"attachment-full size-full\" alt=\"\" title=\"points_bg\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d863d3 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"9d863d3\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de6eef8 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"de6eef8\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_blue.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08c6c0c elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"08c6c0c\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3559f6b\" data-id=\"3559f6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90df5dc elementor-absolute elementor-widget elementor-widget-image\" data-id=\"90df5dc\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"164\" height=\"316\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_03.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_03.png 164w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/element_03-156x300.png 156w\" sizes=\"(max-width: 164px) 100vw, 164px\" title=\"element_03\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2612415 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2612415\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-070e3dc\" data-id=\"070e3dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-870d9ea elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"870d9ea\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"\/video\/Brand_Identity_720p.mp4\" controls=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de5c67 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"6de5c67\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_orange.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-336e544\" data-id=\"336e544\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f84aa9 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"4f84aa9\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-069a3a4 elementor-widget elementor-widget-text-editor\" data-id=\"069a3a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\">L\u2019esperto di marketing David Aaker ha definito la brand<br>identity <a href=\"https:\/\/digitalpr.store\/it\/meeo\/\">come<\/a> un <b>set di associazioni uniche<\/b> correlate a un marchio che,&nbsp;una volta create, devono essere mantenute nel corso del tempo.&nbsp;<\/p>\n<p class=\"MsoNormal\">La differenza&nbsp;tra la brand identity e la brand image sta nel fatto che la prima equivale&nbsp;all\u2019immagine desiderata, mentre la seconda rappresenta <b>l\u2019identit\u00e0 che i&nbsp;consumatori percepiscono<\/b>.&nbsp;<\/p>\n<p class=\"MsoNormal\">Un analista di branding come <i>Jean Noel Kapferer<\/i>&nbsp;ha generato il cosiddetto <b>prisma dell\u2019identit\u00e0 di marca<\/b>, attraverso il quale&nbsp;vengono sintetizzati i sei pi\u00f9 importanti elementi che ne fanno parte: gli&nbsp;elementi fisici, la personalit\u00e0, la cultura, la relazione, l\u2019immagine riflessa&nbsp;e l\u2019auto-immagine.&nbsp;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc2c93 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"ecc2c93\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-729000c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"729000c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68de5c8\" data-id=\"68de5c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d1181e elementor-widget elementor-widget-heading\" data-id=\"4d1181e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il prisma dell'identit\u00e0 di marca di Kapferer<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-38a9e4b elementor-widget elementor-widget-text-editor\" data-id=\"38a9e4b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\">Le carattiristiche fisiche riguardano le qualit\u00e0 e gli attributi\u00a0fisici di un prodotto; in sostanza hanno a che fare con il <b>core business\u00a0aziendale<\/b>. Al tempo stesso, per\u00f2, riguardano anche gli attributi fisici del\u00a0marchio, quali il packaging, i colori, il design, il logo e il nome. Si tratta,\u00a0dunque, di un insieme di elementi oggettivi che vengono in mente nel momento in\u00a0cui il brand viene citato. La comunicazione che il marchio instaura, poi,\u00a0permette di sviluppare la personalit\u00e0. Il <b>tone of voice<\/b>, che consiste\u00a0nel modo in cui i prodotti vengono presentati, <i>svela che persona sarebbe il brand se quel brand fosse una persona<\/i>.<br \/>Un ulteriore elemento decisivo per la brand identity \u00e8 la <b>cultura<\/b>, che\u00a0coinvolge i diversi valori che stanno alla base del modello di business. Per\u00a0quanto riguarda la relazione, essa consiste nel rapporto che si instaura tra\u00a0l\u2019azienda e i consumatori: \u00e8 fondamentale per fare in modo che ai clienti\u00a0vengano comunicati l\u2019identit\u00e0 e i valori che, nell\u2019ottica del marchio, devono\u00a0essere percepiti dai vari stakeholder.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6fcc92 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"d6fcc92\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_orange.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f1270d\" data-id=\"2f1270d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ecc3ce gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"7ecc3ce\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfca22f elementor-widget elementor-widget-image\" data-id=\"cfca22f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"650\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Prisma-identita-di-marca-Kapferer-.jpg\" class=\"attachment-full size-full\" alt=\"Prisma identita di marca di Kapferer\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Prisma-identita-di-marca-Kapferer-.jpg 800w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Prisma-identita-di-marca-Kapferer--300x244.jpg 300w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Prisma-identita-di-marca-Kapferer--768x624.jpg 768w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Prisma-identita-di-marca-Kapferer--480x390.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"Prisma identita di marca di Kapferer\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1688f97 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"1688f97\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n         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elementor-col-50 elementor-top-column elementor-element elementor-element-d83ef80 elementor-invisible\" data-id=\"d83ef80\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b9150af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9150af\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6f3e8c1\" data-id=\"6f3e8c1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-052519a elementor-widget elementor-widget-spacer\" data-id=\"052519a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c061ece elementor-widget elementor-widget-spacer\" data-id=\"c061ece\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5976499 elementor-widget elementor-widget-spacer\" data-id=\"5976499\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3073300 elementor-widget elementor-widget-spacer\" data-id=\"3073300\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbce884 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"dbce884\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"787\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/branding.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/branding.jpg 1024w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/branding-300x231.jpg 300w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/branding-768x590.jpg 768w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/branding-480x369.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"Branding\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-afb0ea0\" data-id=\"afb0ea0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bdf7319 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdf7319\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-490d7eb\" data-id=\"490d7eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-163e0dc elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-image\" data-id=\"163e0dc\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"175\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/round-points.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/round-points.png 175w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/round-points-150x150.png 150w\" sizes=\"(max-width: 175px) 100vw, 175px\" title=\"round-points\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4245723 elementor-widget elementor-widget-spacer\" data-id=\"4245723\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93152ff elementor-widget elementor-widget-heading\" data-id=\"93152ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Auto-immagine e immagine riflessa<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_line_height elementor-element elementor-element-2f148b3 elementor-widget elementor-widget-text-editor\" data-id=\"2f148b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"MsoNormal\">L\u2019auto-immagine e l\u2019immagine riflessa sono gli ultimi due elementi che fanno parte del <b>prisma della brand identity <\/b>che \u00e8 stato teorizzato da Kapferer. La prima indica che la costruzione della brand identity pu\u00f2 essere costruita anche in virt\u00f9 della percezione che ha di s\u00e9 stesso il target di riferimento tramite l\u2019utilizzo del marchio. Ma il marchio \u00e8 anche il <b>riflesso dei consumatori<\/b>, ed \u00e8 per questo motivo che il target \u00e8 coinvolto nella costruzione identitaria essendo collegato alla marca. Un brand che ha una comunicazione mirata soprattutto a un pubblico di giovane et\u00e0, per esempio, viene definito da questa stessa comunicazione, che aiuta a differenziarlo rispetto ai concorrenti. Per Kapferer, \u00e8 importante avere una <b>chiara idea dell\u2019identit\u00e0 del marchio<\/b>, perch\u00e9 solo cos\u00ec si pu\u00f2 rinforzare il suo significato attraverso la ripetizione.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c656454 elementor-widget elementor-widget-spacer\" data-id=\"c656454\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15419c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15419c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcd00ac\" data-id=\"bcd00ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element elementor-element-6080df9 elementor-widget elementor-widget-text-editor\" data-id=\"6080df9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>LAVORA sull&#8217;identit\u00e0 di marca<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7811f74 elementor-widget elementor-widget-heading\" data-id=\"7811f74\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cura la tua Brand Identity con DigitalPR.store<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ffe8b elementor-absolute elementor-widget elementor-widget-image\" data-id=\"45ffe8b\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"285\" height=\"244\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2020\/03\/points_bg.png\" class=\"attachment-full size-full\" alt=\"\" title=\"points_bg\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"gt3-core-button--alignment_center elementor-element elementor-element-ab5b4c4 elementor-widget elementor-widget-gt3-core-button\" data-id=\"ab5b4c4\" data-element_type=\"widget\" data-widget_type=\"gt3-core-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t<div class=\"gt3_module_button_elementor size_custom alignment_center button_icon_none hover_none rounded\">\r\n\t\t<a class=\"button_size_elementor_custom alignment_center border_icon_none hover_none btn_icon_position_left\" href=\"\/app\/\">\r\n\t\t\t\t<span class=\"gt3_module_button__container\">\r\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"gt3_module_button__cover front\"><span class=\"elementor_gt3_btn_text\">Inizia da qui<\/span><\/span>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t<\/a>\r\n\t<\/div>\r\n\r\n<script type=\"application\/json\" id=\"settings--ab5b4c4\">[]<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69e791 gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"b69e791\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d709f7 gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-image\" data-id=\"4d709f7\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"74\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2019\/12\/triangle_blue.png\" class=\"attachment-full size-full\" alt=\"\" title=\"triangle\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-713dba9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"713dba9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-be82ea3\" data-id=\"be82ea3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c341386 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c341386\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e8cb790\" data-id=\"e8cb790\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element elementor-element-955b36a elementor-widget elementor-widget-text-editor\" data-id=\"955b36a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>APPROFONDIAMO<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dcaa0d elementor-widget elementor-widget-accordion\" data-id=\"4dcaa0d\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8151\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-8151\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<polygon points=\"42,19 23,19 23,0 19,0 19,19 0,19 0,23 19,23 19,42 23,42 23,23 42,23 \"><\/polygon>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<rect y=\"19\" width=\"42\" height=\"4\"><\/rect>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Gli elementi distintivi della brand identity<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8151\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8151\"><p>Si pu\u00f2 considerare la brand identity come l\u2019insieme di tutti i vari elementi che favoriscono il riconoscimento del marchio: non solo il suo nome, quindi, ma anche <strong>gli slogan, il logo, i simboli, i jingle<\/strong>, e cos\u00ec via. Sono tutti fattori che aiutano i clienti a individuare in maniera chiara le alternative di offerta. La brand identity, in sostanza, rispecchia gli <a href=\"https:\/\/digitalpr.store\/it\/smart-obiettivi-campagna-content-marketing\/\">obiettivi<\/a> e al tempo stesso l\u2019orientamento di un\u2019azienda, oltre a riflettere i valori e la personalit\u00e0 della marca. Un brand, sin dal momento in cui vede la luce, si fonda su dei valori imprenditoriali ben precisi, i quali per altro condizionano anche la sua <strong>futura evoluzione<\/strong>.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8152\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"tab\" aria-controls=\"elementor-tab-content-8152\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<polygon points=\"42,19 23,19 23,0 19,0 19,19 0,19 0,23 19,23 19,42 23,42 23,23 42,23 \"><\/polygon>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<rect y=\"19\" width=\"42\" height=\"4\"><\/rect>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Una combinazione unica di associazioni<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8152\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8152\"><p>Aeker ha identificato la brand identity come la <strong>combinazione di associazioni<\/strong> che un marchio vuole instaurare, affinch\u00e9 queste possano durare a lungo nel corso del tempo. Un esempio di queste associazioni \u00e8 quello relativo alla marca come prodotto: da questo punto di vista vengono rispecchiate le percezioni che riguardano il prodotto derivanti dallo svolgimento della caratteristica attivit\u00e0 di impresa. Si tratta del luogo di produzione, delle peculiarit\u00e0 del <strong>target group<\/strong>, del rapporto tra qualit\u00e0 e valore, degli attributi del prodotto e delle principali modalit\u00e0 di utilizzo.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8153\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"tab\" aria-controls=\"elementor-tab-content-8153\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<polygon points=\"42,19 23,19 23,0 19,0 19,19 0,19 0,23 19,23 19,42 23,42 23,23 42,23 \"><\/polygon>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<rect y=\"19\" width=\"42\" height=\"4\"><\/rect>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">Il rapporto tra la brand image e la brand identity<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8153\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8153\"><p>\u00c8 importante ribadire che il concetto di immagine legato a un\u2019identit\u00e0 va distinto rispetto al concetto di identit\u00e0 vero e proprio. Quest\u2019ultimo ha a che fare con <strong>l\u2019area dell\u2019emissione<\/strong>, in quanto corrisponde all\u2019intenzione dei marketer delle modalit\u00e0 con le quali la marca deve essere percepita all\u2019esterno. Il concetto di brand image, invece, ha a che fare con <strong>l\u2019area della ricezione<\/strong>, dato che si focalizza sulle modalit\u00e0 di percezione del marchio da parte del target di consumatori. L\u2019immagine di marca non \u00e8 che lo specchio dell\u2019identit\u00e0 di marca tra i clienti, e di conseguenza corrisponde al messaggio dal lato di chi lo riceve.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8154\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"tab\" aria-controls=\"elementor-tab-content-8154\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<polygon points=\"42,19 23,19 23,0 19,0 19,19 0,19 0,23 19,23 19,42 23,42 23,23 42,23 \"><\/polygon>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<rect y=\"19\" width=\"42\" height=\"4\"><\/rect>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">L\u2019identit\u00e0 centrale e l\u2019identit\u00e0 allargata<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8154\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8154\"><p>L\u2019identit\u00e0 centrale, identificata anche <strong>come core identity<\/strong>, comprende le pi\u00f9 importanti connotazioni di marca, le quali rispecchiano la strategia di mercato e la mission aziendali. Tali connotazioni non dovrebbero cambiare nemmeno nel caso in cui la marca dovesse proporre dei prodotti nuovi o ampliarsi in mercati diversi. <strong>L\u2019extended identity<\/strong>, invece, corrisponde all\u2019identit\u00e0 allargata: include attributi supplementari che servono a specificare il significato di marca anche se non fanno parte del suo nucleo centrale. Nella maggior parte dei casi succede che questi elementi cambino nel corso del tempo. Essi possono essere estesi unicamente a prodotti specifici, ma non alla gamma totale.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-8155\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"tab\" aria-controls=\"elementor-tab-content-8155\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<polygon points=\"42,19 23,19 23,0 19,0 19,19 0,19 0,23 19,23 19,42 23,42 23,23 42,23 \"><\/polygon>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\" y=\"0px\" viewBox=\"0 0 42 42\" style=\"enable-background:new 0 0 42 42;\" xml:space=\"preserve\">\n<rect y=\"19\" width=\"42\" height=\"4\"><\/rect>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<g>\n<\/g>\n<\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" href=\"\">La brand essence<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-8155\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-8155\"><p>La core identity e l\u2019extended identity sono due dei cerchi concentrici che, secondo il modello di analisi suggerito da Aeker e Joachimsthaler, descrivono la <strong>brand identity<\/strong>. Il terzo cerchio, che \u00e8 quello pi\u00f9 interno, \u00e8 rappresentato dalla <strong>brand essence<\/strong>, vale a dire l\u2019essenza di marca. Essa in sostanza manifesta la promessa di fondo rivolta ai clienti, e consiste in quel che la marca intende rappresentare agli occhi del mercato: pertanto ispira tutte le sue manifestazioni espressive, anche future.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25945ce elementor-widget elementor-widget-spacer\" data-id=\"25945ce\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c1deb gt3_rotated_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"f0c1deb\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21px\" height=\"21px\">\n    <path fill=\"rgb(59, 54, 99)\" d=\"M20.459,16.250 C19.769,17.446 18.240,17.855 17.044,17.165 L11.415,13.915 L8.165,19.544 C7.475,20.740 5.946,21.150 4.750,20.459 C3.554,19.769 3.145,18.240 3.835,17.044 L7.085,11.415 L1.456,8.165 C0.260,7.475 -0.150,5.946 0.541,4.750 C1.231,3.554 2.760,3.144 3.956,3.835 L9.585,7.085 L12.835,1.456 C13.525,0.260 15.054,-0.150 16.250,0.541 C17.446,1.231 17.855,2.760 17.165,3.956 L13.915,9.585 L19.544,12.835 C20.740,13.525 21.150,15.054 20.459,16.250 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d1e5e gt3_moved_element elementor-widget__width-initial elementor-absolute elementor-widget elementor-widget-html\" data-id=\"48d1e5e\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13px\" height=\"13px\">\n    <path fill=\"rgb(87, 230, 193)\"\n          d=\"M11.927,6.550 L8.279,7.527 L9.256,11.175 C9.464,11.950 9.004,12.746 8.229,12.954 C7.454,13.162 6.658,12.702 6.450,11.927 L5.473,8.279 L1.825,9.257 C1.050,9.464 0.254,9.004 0.046,8.229 C-0.162,7.454 0.298,6.658 1.073,6.450 L4.721,5.473 L3.744,1.825 C3.536,1.050 3.996,0.254 4.771,0.046 C5.546,-0.161 6.342,0.298 6.550,1.073 L7.527,4.721 L11.175,3.744 C11.950,3.536 12.746,3.996 12.954,4.771 C13.162,5.545 12.702,6.342 11.927,6.550 Z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-86b789a elementor-invisible\" data-id=\"86b789a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c20bc8 elementor-widget elementor-widget-image\" data-id=\"9c20bc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"819\" src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Curare-la-brand-identity.jpg\" class=\"attachment-full size-full\" alt=\"Curare la brand identity\" srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Curare-la-brand-identity.jpg 800w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Curare-la-brand-identity-293x300.jpg 293w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Curare-la-brand-identity-768x786.jpg 768w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2021\/03\/Curare-la-brand-identity-480x491.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"Curare la brand identity\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a8bc7d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a8bc7d7\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4f8aac3e\" data-id=\"4f8aac3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a0c52bd\" data-id=\"4a0c52bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element-custom_font_size elementor-element-custom_font_weight elementor-element elementor-element-4ebe3b57 elementor-widget elementor-widget-text-editor\" data-id=\"4ebe3b57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>APPROFONDIMENTI SULLA BRAND IDENTITY<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4294d3d9 elementor-widget elementor-widget-heading\" data-id=\"4294d3d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scopri di pi\u00f9 sul nostro blog<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-354fe797\" data-id=\"354fe797\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-345935df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"345935df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57fe3fe7 elementor-invisible\" data-id=\"57fe3fe7\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-698200e8 animated-fast post_has_media_content-yes elementor-invisible elementor-widget elementor-widget-gt3-core-blog\" data-id=\"698200e8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"gt3-core-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script type=\"application\/json\" id=\"settings--698200e8\">{\"packery\":false}<\/script>\t<div class=\"gt3_module_blog items3  items_type1\">\r\n\t\t\t\t<div class=\"spacing_beetween_items_30 isotope_blog_items isotope\"><div class=\"blog_post_preview isotope_item isotope-item loading element format-standard-image brand-identity packery_blog_item_1  \">\r\n                        <div class=\"item_wrapper\" >\r\n                            <div class=\"blog_content\"><div class=\"blog_post_media\"><a href=\"https:\/\/digitalpr.store\/it\/impatto-dellintelligenza-artificiale-sulla-brand-identity\/\"><img  srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/Brand-identity-e-AI-768x512-540x360.jpg 540w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/Brand-identity-e-AI-768x512-400x266.jpg 400w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/Brand-identity-e-AI-768x512-496x330.jpg 496w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/Brand-identity-e-AI-768x512-384x256.jpg 384w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/Brand-identity-e-AI-768x512-600x400.jpg 600w,https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/Brand-identity-e-AI-768x512-420x280.jpg 420w\"src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2025\/04\/Brand-identity-e-AI-768x512-540x360.jpg\" sizes=\"(min-width: 1200px) 540px, (min-width: 992px) 400px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" alt=\"Brand identity e AI\" \/><\/a><\/div><div class=\"listing_meta_wrap\"><div class=\"listing_meta\"><span class=\"post_date\">24 Aprile 2025<\/span><\/div><\/div><h2 class=\"blogpost_title\"><a href=\"https:\/\/digitalpr.store\/it\/impatto-dellintelligenza-artificiale-sulla-brand-identity\/\">Impatto dell\u2019intelligenza artificiale sulla brand identity<\/a><\/h2><div class=\"clear post_clear\"><\/div><div class=\"gt3_post_footer\"><div class=\"gt3_module_button_list\"><a href=\"https:\/\/digitalpr.store\/it\/impatto-dellintelligenza-artificiale-sulla-brand-identity\/\">Read More<\/a><\/div><div class=\"blog_post_info\">\t\t\t<!-- post share block -->\r\n\t\t\t<div class=\"post_share_block\">\r\n\t\t\t\t<a href=\"javascript:void(0)\"><span class=\"sharing_title\">Share<\/span><\/a>\r\n\t\t\t\t<div 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format-standard-image brand-identity packery_blog_item_2  \">\r\n                        <div class=\"item_wrapper\" >\r\n                            <div class=\"blog_content\"><div class=\"blog_post_media\"><a href=\"https:\/\/digitalpr.store\/it\/come-fare-branding-per-il-retail-e-distinguersi-dalla-concorrenza\/\"><img  srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/03\/Branding-per-il-Retail-768x458-540x322.jpg 540w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/03\/Branding-per-il-Retail-768x458-400x238.jpg 400w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/03\/Branding-per-il-Retail-768x458-496x295.jpg 496w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/03\/Branding-per-il-Retail-768x458-384x229.jpg 384w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/03\/Branding-per-il-Retail-768x458-600x357.jpg 600w,https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/03\/Branding-per-il-Retail-768x458-420x250.jpg 420w\"src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/03\/Branding-per-il-Retail-768x458-540x322.jpg\" sizes=\"(min-width: 1200px) 540px, (min-width: 992px) 400px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" alt=\"Branding per il Retail\" \/><\/a><\/div><div class=\"listing_meta_wrap\"><div class=\"listing_meta\"><span class=\"post_date\">28 Marzo 2024<\/span><\/div><\/div><h2 class=\"blogpost_title\"><a href=\"https:\/\/digitalpr.store\/it\/come-fare-branding-per-il-retail-e-distinguersi-dalla-concorrenza\/\">Come fare branding per il retail e distinguersi dalla concorrenza<\/a><\/h2><div class=\"clear post_clear\"><\/div><div class=\"gt3_post_footer\"><div class=\"gt3_module_button_list\"><a href=\"https:\/\/digitalpr.store\/it\/come-fare-branding-per-il-retail-e-distinguersi-dalla-concorrenza\/\">Read More<\/a><\/div><div class=\"blog_post_info\">\t\t\t<!-- post share block -->\r\n\t\t\t<div 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href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/digitalpr.store\/it\/come-fare-branding-per-il-retail-e-distinguersi-dalla-concorrenza\/&#038;media=https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2024\/03\/Branding-per-il-Retail.jpg\" data-elementor-open-lightbox=\"no\"><span class=\"fa fa-pinterest\"><\/span><\/a><\/li><li class=\"post_share-linkedin\"><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/digitalpr.store\/it\/come-fare-branding-per-il-retail-e-distinguersi-dalla-concorrenza\/&#038;title=Come%20fare%20branding%20per%20il%20retail%20e%20distinguersi%20dalla%20concorrenza&#038;source=Digital%20PR%20Store\"><span class=\"fa fa-linkedin\"><\/span><\/a><\/li><li class=\"post_share-mail\"><a target=\"_blank\" href=\"mailto:?subject=Come fare branding per il retail e distinguersi dalla concorrenza&body=https:\/\/digitalpr.store\/it\/come-fare-branding-per-il-retail-e-distinguersi-dalla-concorrenza\/\"><span class=\"fa fa-envelope\"><\/span><\/a><\/li>\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<!-- \/\/post share block -->\r\n\t\t<\/div><div class=\"clear\"><\/div><\/div><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"blog_post_preview isotope_item isotope-item loading element format-standard-image brand-identity packery_blog_item_3  \">\r\n                        <div class=\"item_wrapper\" >\r\n                            <div class=\"blog_content\"><div class=\"blog_post_media\"><a href=\"https:\/\/digitalpr.store\/it\/virtu-cardinali\/\"><img  srcset=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2023\/12\/virtu-cardinali-768x482-540x338.jpg 540w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2023\/12\/virtu-cardinali-768x482-400x251.jpg 400w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2023\/12\/virtu-cardinali-768x482-496x311.jpg 496w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2023\/12\/virtu-cardinali-768x482-384x241.jpg 384w, https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2023\/12\/virtu-cardinali-768x482-600x376.jpg 600w,https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2023\/12\/virtu-cardinali-768x482-420x263.jpg 420w\"src=\"https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2023\/12\/virtu-cardinali-768x482-540x338.jpg\" sizes=\"(min-width: 1200px) 540px, (min-width: 992px) 400px, (min-width: 768px) 496px, (min-width: 600px) 384px, (min-width: 420px) 600px, (max-width: 600px) 420px\" alt=\"Virt\u00f9 cardinali\" \/><\/a><\/div><div class=\"listing_meta_wrap\"><div class=\"listing_meta\"><span class=\"post_date\">1 Dicembre 2023<\/span><\/div><\/div><h2 class=\"blogpost_title\"><a href=\"https:\/\/digitalpr.store\/it\/virtu-cardinali\/\">Le virt\u00f9 cardinali nel marketing e nel business: un approccio etico alla competizione moderna<\/a><\/h2><div class=\"clear post_clear\"><\/div><div class=\"gt3_post_footer\"><div class=\"gt3_module_button_list\"><a href=\"https:\/\/digitalpr.store\/it\/virtu-cardinali\/\">Read More<\/a><\/div><div class=\"blog_post_info\">\t\t\t<!-- post share block -->\r\n\t\t\t<div class=\"post_share_block\">\r\n\t\t\t\t<a href=\"javascript:void(0)\"><span class=\"sharing_title\">Share<\/span><\/a>\r\n\t\t\t\t<div class=\"post_share_wrap\">\r\n\t\t\t\t\t<ul>\r\n\t\t\t\t\t\t<li class=\"post_share-facebook\"><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/share.php?u=https:\/\/digitalpr.store\/it\/virtu-cardinali\/\"><span class=\"fa fa-facebook\"><\/span><\/a><\/li><li class=\"post_share-twitter\"><a target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Le%20virt\u00f9%20cardinali%20nel%20marketing%20e%20nel%20business:%20un%20approccio%20etico%20alla%20competizione%20moderna&#038;url=https:\/\/digitalpr.store\/it\/virtu-cardinali\/\"><span class=\"fa fa-twitter\"><\/span><\/a><\/li><li class=\"post_share-pinterest\"><a target=\"_blank\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/digitalpr.store\/it\/virtu-cardinali\/&#038;media=https:\/\/digitalpr.store\/it\/wp-content\/uploads\/2023\/12\/virtu-cardinali.jpg\" data-elementor-open-lightbox=\"no\"><span class=\"fa fa-pinterest\"><\/span><\/a><\/li><li class=\"post_share-linkedin\"><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/digitalpr.store\/it\/virtu-cardinali\/&#038;title=Le%20virt\u00f9%20cardinali%20nel%20marketing%20e%20nel%20business:%20un%20approccio%20etico%20alla%20competizione%20moderna&#038;source=Digital%20PR%20Store\"><span class=\"fa fa-linkedin\"><\/span><\/a><\/li><li class=\"post_share-mail\"><a target=\"_blank\" href=\"mailto:?subject=Le virt\u00f9 cardinali nel marketing e nel business: un approccio etico alla competizione moderna&body=https:\/\/digitalpr.store\/it\/virtu-cardinali\/\"><span class=\"fa fa-envelope\"><\/span><\/a><\/li>\t\t\t\t\t<\/ul>\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<!-- \/\/post share block -->\r\n\t\t<\/div><div class=\"clear\"><\/div><\/div><\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\t<\/div>\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-736861d2 elementor-widget elementor-widget-spacer\" data-id=\"736861d2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LA CURA DEL MARCHIO Brand Identity Quando si parla di brand identity di un\u2019azienda si fa riferimento alle modalit\u00e0 con le quali essa si presenta ai potenziali clienti mediante diversi aspetti: non solo i prodotti e i relativi prezzi, ma anche il know-how, la mission, il nome e il logo. Altri fattori coinvolti sono il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/pages\/8350"}],"collection":[{"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/comments?post=8350"}],"version-history":[{"count":47,"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/pages\/8350\/revisions"}],"predecessor-version":[{"id":9602,"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/pages\/8350\/revisions\/9602"}],"wp:attachment":[{"href":"https:\/\/digitalpr.store\/it\/wp-json\/wp\/v2\/media?parent=8350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}